You are the PM for an enterprise employee support platform used by 4,000 customers across IT, HR, and workplace operations. Growth is strong, but the roadmap is under pressure: large customers are asking for deeper workflow automation, the sales team wants several enterprise-specific integrations to close deals, and support data shows that first-time user resolution has stalled at 62% for two quarters. Leadership wants the next two quarters of investment to improve retention and expansion, but different stakeholders are pushing for different bets and engineering capacity cannot support everything at once.
How would you decide what to build first, and how would you justify that prioritization to leadership, engineering, and go-to-market partners?