Nimbus is a B2B SaaS collaboration platform for mid-market teams with 24,000 paying accounts and $48M ARR. You are the senior product analyst preparing the Q2 Quarterly Business Review for the CEO, CRO, and Head of Product after growth slowed despite steady top-of-funnel acquisition.
In Q2, website visits increased from 1.8M to 2.1M (+17%) and free-trial signups rose from 54,000 to 60,000 (+11%). However, trial-to-paid conversion fell from 18% to 15%, gross revenue retention declined from 91% to 88%, and net revenue retention dropped from 108% to 101%. Weekly active users per paid account decreased from 46 to 41, while logo churn increased from 2.8% to 3.6% monthly. Expansion ARR was flat at $1.9M. Leadership wants the QBR to explain what happened, which metrics matter most, and where to focus next quarter.
web_analytics: visit_date, visitor_id, source_channel, landing_page, signup_clicktrial_accounts: account_id, signup_date, company_size, acquisition_channel, workspace_created, seats_invited, activated_flagproduct_usage_daily: account_id, user_id, event_date, sessions, projects_created, messages_sent, integrations_connectedsubscriptions: account_id, plan_tier, arr, start_date, renewal_date, cancellation_date, expansion_arr, contraction_arraccount_health_nps: account_id, admin_nps, support_tickets, csat, onboarding_completioncrm_accounts: account_id, segment, sales_owner, region, industry