Meta is upgrading the internal billing and campaign workflow system that powers Meta Ads Manager operations for large advertisers and agency partners. The upgrade changes campaign approval flows, invoice reconciliation logic, and reporting exports used by Sales, Finance, and Operations. You are the Business Analyst supporting a 16-person cross-functional team, and leadership wants the release ready before the start of the next quarterly advertiser planning cycle in 10 weeks.
The Director of Ads Operations wants broad user validation to reduce launch risk. Finance requires zero material billing discrepancies and is pushing for deeper reconciliation testing. Engineering wants to minimize scope in UAT to protect the release date. Sales Operations is concerned about disruption for high-spend advertisers and wants priority coverage for top agency workflows.
The project has a fixed budget of $180,000 for vendor test support, temporary Ops coverage, and test environment maintenance. The UAT window is limited to 15 business days because the staging environment is shared with another Ads Manager initiative. The team includes 6 engineers, 2 QA engineers, 1 PM, 1 designer, 3 Ads Ops specialists, 2 Finance analysts, and you as the BA. There are 42 critical business workflows, but only 18 can be fully tested end-to-end within the available window. Final go/no-go approval must happen by Week 10.