Meta is preparing to launch a new Quest accessory bundle in the US and 5 EU markets ahead of the holiday season. You are the Operations Manager responsible for the cross-functional launch plan across hardware operations, Reality Labs engineering, supply chain, marketing, legal, and retail/channel readiness. The core team includes 16 people across operations, engineering, quality, go-to-market, and regional planning, and the launch date is considered high priority because it is tied to Q4 revenue targets.
The VP of Reality Labs Operations wants an on-time launch with no major supply disruptions. The Quality lead is pushing for additional reliability testing after a recent battery-related field issue on a prior accessory. The EMEA Sales lead wants all 5 EU markets included in wave 1 to support retail commitments, while Legal and Compliance are unwilling to approve shipment without complete certification documentation. Marketing has already reserved campaign inventory on Facebook and Instagram for the announced date.
The target launch is in 14 weeks, with a fixed public announcement in week 10. Remaining launch budget is $1.8M, including packaging changes, expedited freight, and field quality testing. Initial build capacity is capped at 180,000 units for wave 1, while forecasted demand is 240,000 units in the first 6 weeks. One key component supplier has an 8-week lead time, and CE certification for the EU SKUs must be completed by week 9 to avoid missing channel intake deadlines.