Project Context
Meta plans to redesign Instagram Creator Insights to help creators better understand Reels performance and improve retention among mid-sized creators. You are the Business Analyst supporting a cross-functional team of 16 people across Product, Engineering, Design, Data Science, Marketing, and Legal. Leadership wants the redesign launched before the start of the holiday creator season, giving the team 12 weeks to define scope, align stakeholders, and execute.
Key Stakeholders
The Director of Product for Instagram Creators wants a broad launch that improves creator engagement this quarter. The Engineering Manager is concerned about limited backend capacity because 3 engineers are also supporting the Reels ranking roadmap. Legal and Privacy require review of any new audience breakdowns or benchmark comparisons before launch. The Creator Partnerships team is pushing for advanced features for top creators, while Marketing wants a polished launch story for all creators globally.
Constraints
- Timeline: 12 weeks from kickoff to launch
- Budget: $180,000 for research, QA, localization, and launch support
- Team: 16 people; no additional headcount approved
- Dependencies: event instrumentation updates in Instagram analytics pipeline, Legal review, localization in 8 languages, and App Store / Play Store release timing
- Launch target: at least 3 key surfaces in the Instagram app must be updated together
Complications
- Data Science reports that one proposed metric for creator benchmarking is not yet reliable in 4 major markets.
- The VP asks in week 4 whether the team can add a new follower-conversion view requested by several high-profile creators.
- Engineering estimates that shipping the full design globally may add 3 extra weeks unless scope is reduced.
Deliverables
- Create a 12-week execution plan with milestones, owners, and critical dependencies.
- Recommend how to prioritize scope for launch versus post-launch phases.
- Define stakeholder alignment and escalation points for conflicting priorities.
- Propose launch success criteria, monitoring, and rollback triggers.
- Identify the top execution risks and mitigation plans.
