Meta's Global Business Group wants to launch a 10-week pilot for a new retail advertiser package that combines Advantage+ shopping campaigns, Reels ads, and Click-to-Message on Instagram and Facebook. You are the Account Executive leading execution for the pilot across 8 strategic retail accounts in North America, with support from 1 client partner, 2 measurement partners, 1 creative strategist, and shared product specialists. Leadership wants the pilot live before the start of the holiday planning cycle, leaving little room for delay.
The Director of Industry expects the pilot to launch on time and produce a reusable playbook for broader vertical rollout. The product marketing team wants clean adoption data and consistent implementation across all 8 accounts. Individual advertisers want custom solutions, flexible timelines, and proof that the package will improve ROAS. Finance and legal want standard commercial terms and no non-approved incentives.
You have 6 weeks to get all 8 advertisers live, with a fixed enablement budget of $120,000 for measurement support and creative services. Only 3 accounts can receive white-glove implementation support in week 1, and Meta's measurement team can support at most 5 Conversion Lift studies during the pilot. Two advertisers are using agencies that require separate approval cycles, and one top-spend account is missing complete Conversions API implementation.