You are an Account Executive at Meta managing a top-50 retail advertiser that plans to shift $8M of Q4 holiday media spend into a new Meta campaign strategy built around Advantage+ shopping campaigns, Reels, and Conversions API. The client wants the program live before Black Friday, but the critical implementation work sits with teams that do not report to you: the advertiser's eCommerce engineering team, their creative agency, Meta Solutions Engineering, and Meta Marketing Science.
The project matters because the client has told Meta they will reallocate up to 25% of holiday budget to another platform if launch readiness slips. You have 10 weeks to coordinate a cross-functional launch across roughly 18 people, with no direct authority over any delivery team.
The CMO wants aggressive revenue growth and public proof that Meta can drive incremental sales. The client's VP of Engineering is already committed to a site migration and can only spare 2 engineers part-time for Conversions API work. The creative agency wants more time to produce Reels-first assets. Meta's Solutions Engineer is supporting 6 accounts and has limited implementation bandwidth. Meta Marketing Science wants a clean measurement design before approving the test plan.