Figma is a leading collaborative design platform used by product designers, developers, and cross-functional teams worldwide. Its core product is strong, but leadership has noticed that many design reviews focus heavily on internal opinions and aesthetics rather than validated user needs.
Figma wants to improve how product teams make design decisions so that shipped experiences are more consistently user-centric. Internal review data shows that only 35% of major design proposals include direct user evidence (research findings, usability results, or behavioral data), and post-launch feedback indicates that 22% of recently launched workflow changes created confusion for end users. Product leadership believes the issue is not a lack of design talent, but an inconsistent process for grounding decisions in user needs.
You are the PM responsible for a new workflow inside Figma that helps teams ensure designs are user-centric throughout discovery, design, and review.