You're advising a product team that has found strong traction in its home market and is starting to see organic signups from abroad. Leadership is debating whether to invest in international expansion now or stay focused on deepening penetration in the core market. The product has some early signals of demand overseas, but expansion would require localization, compliance work, support coverage, and a country specific go-to-market plan. The decision matters because international growth could open a much larger addressable market, but it could also distract the team and weaken execution if the economics or competitive position are not attractive.
How would you evaluate whether a product should expand internationally?