Slack is a mature workplace collaboration platform used by millions of teams globally, with revenue driven primarily by paid seat subscriptions. It is a strong market leader in team messaging, but continued growth depends on improving activation and retention for new workspaces.
Slack's product team has seen a rise in negative feedback from newly created workspaces over the last two quarters. Common themes include: "too many setup steps," "hard to know what to do first," and "channels feel empty unless my whole team joins immediately." Internal data shows that only 42% of newly created workspaces send 10+ messages in their first 7 days, down from 49% six months ago. Workspaces that fail to hit that threshold have 35% lower 90-day retention.
User feedback comes from app store reviews, onboarding surveys, support tickets, and interviews with admins at small businesses. Engineering capacity is limited, so the team cannot redesign the entire product. You are the PM responsible for improving the new-workspace onboarding experience using this feedback.