Slack is a mature B2B collaboration platform used by millions of knowledge workers across startups and enterprises. Huddles, Slack's lightweight audio collaboration feature, has strong adoption in small teams but weaker repeat usage in larger organizations where users default to Zoom or Google Meet for scheduled and cross-functional conversations.
Over the last quarter, Slack collected recurring user feedback that Huddles feel "too casual for important meetings," are "hard to join or manage in large channels," and lack enough structure for follow-ups. Quantitatively, Huddles are started by 18% of weekly active teams, but only 42% of first-time hosts use the feature again within 30 days. Enterprise customers have specifically requested better meeting controls and clearer post-call artifacts.
Leadership wants to improve Huddles within one quarter, but engineering capacity is limited to one product squad. You are the PM assigned to decide what to do first based on this feedback.