You are the PM for a B2B fleet operations platform used by safety managers, dispatchers, and fleet admins to monitor drivers, vehicles, and compliance workflows. Over the last 2 quarters, the core web dashboard has grown quickly, but customer feedback has become increasingly negative: users say the product feels cluttered, important alerts are hard to find, and too many workflows require switching between pages. Account retention remains healthy at 91%, but weekly active usage among admin users has fallen from 68% to 57%, and support tickets tied to navigation and task completion have risen 34%. Leadership wants a clear product improvement strategy that responds to user feedback without slowing roadmap delivery.
How would you analyze this feedback and decide what product changes to make? Walk through how you would identify the biggest user problems, prioritize improvements, and define whether your strategy is working.