You work on growth for a ride-sharing marketplace and are discussing how you have used experiments to improve rider conversion and engagement. The interviewer wants to understand whether you can move beyond general statements and describe a sound A/B testing approach, including how you define success and avoid common mistakes.
How would you explain your experience with A/B testing and how you have applied it to product growth? Walk through a concrete example of a growth experiment you would run, how you would measure impact, and how you would make a launch decision.