Company Context

NetSure is a B2B network monitoring and incident management platform serving 1,200 mid-market and enterprise customers across retail, healthcare, logistics, and financial services. The product helps IT teams detect outages, route incidents, and report service health to internal stakeholders.

Problem

NetSure's leadership team is considering whether to invest the next two quarters in a new executive-facing business impact module instead of deeper technical observability features. Today, the platform is strong at showing uptime, alerts, and root-cause signals for network engineers, but weak at helping IT leaders explain downtime in business terms such as lost revenue, operational disruption, SLA exposure, and customer experience degradation.

Customer research shows a recurring pain point: network teams can detect incidents quickly, but struggle to justify reliability investments to CFOs, COOs, and business unit leaders. In the last 6 months, 28% of churned enterprise accounts cited "unclear executive value" or "hard to communicate ROI internally" as a contributing factor. Meanwhile, sales reports that deals stall when buyers ask, "How will this help me quantify the cost of downtime?"

Deliverables

1. Define the primary user segments and the core job-to-be-done for explaining downtime impact to leadership.
2. Propose the product approach NetSure should take to help customers quantify and communicate business impact.
3. Prioritize the MVP features you would launch first, and explain what you would defer.
4. Define how you would measure whether this product investment is successful for both users and the business.
5. Identify the key trade-offs and risks in translating technical outage data into executive-level business insights.

Constraints

• One product squad for 12 weeks: 4 engineers, 1 designer, 1 data analyst
• Limited access to customers' financial systems; most business impact estimates must rely on customer-configured inputs and modeled assumptions
• The MVP must work across multiple industries, not just one vertical
• Leadership expects a recommendation on whether this should be a core feature, premium add-on, or services-led offering