PulseBoard is a B2B SaaS analytics platform used by 4,000 mid-market companies to monitor customer support, sales, and product usage data. The company recently launched an AI-powered insights dashboard for operations leaders, but adoption among executive stakeholders remains low despite strong underlying model performance.
PulseBoard's product team found that department heads and analysts use the AI insights feature weekly, but only 18% of executive users review the output more than once per month. Interviews suggest a communication gap: non-technical stakeholders find terms like confidence score, anomaly detection, and model drift confusing, and they are hesitant to act on recommendations they do not fully understand. As a result, renewal conversations are getting harder because buyers do not clearly see business value.
The CEO wants a product approach that helps technical concepts feel understandable and actionable without oversimplifying the product to the point of losing trust or accuracy.