You are the analyst supporting a large consumer classifieds marketplace where buyers browse millions of listings across categories like vehicles, furniture, electronics, and apparel. A PM wants to let sellers attach short videos to listings, arguing that richer media could improve buyer trust and conversion, especially for higher-consideration items. Today, photo listings already perform well in some categories, but there are concerns that video upload friction, moderation complexity, and heavier media could hurt seller creation rates or buyer load times. Leadership wants to know whether video listings are a good product investment and what evidence would justify building them.
How would you decide whether listing videos are worth launching, and how would you frame the user need, product opportunity, trade-offs, and success criteria before recommending an MVP or a broader rollout?