You are a Product Growth Analyst at a B2B fleet operations software company serving 18,000 mid-market and enterprise customers across trucking, field services, and construction. The product team plans to launch a new AI-assisted dispatch recommendation feature inside the dispatch workflow that suggests driver-job matching and route sequencing, and leadership wants a pre-launch estimate of business impact before committing a full rollout. Today, 42% of customers use the dispatch workflow weekly, those accounts average 23 vehicles, annual gross revenue retention is 88%, and expansion revenue comes primarily from higher seat adoption and add-on modules. Competitors have begun shipping planning and dispatch assistance features, but adoption appears uneven: one large rival claims a 15% reduction in manual planning time, while smaller vendors position similar tools as premium upsells with unclear retention impact. Engineering estimates a 4-month build, and the commercial team is debating whether to bundle the feature into core plans to drive adoption or gate it behind a premium operations package at $40 per vehicle per month.
How would you estimate the likely impact of this feature before launch, and what would you recommend about whether to build it, how to package it, and what success thresholds leadership should require?