Company Context

Meta is exploring how its consumer products could improve in-person cultural experiences through mobile and wearable surfaces such as Instagram, WhatsApp, and Meta Ray-Ban smart glasses. Museums attract broad audiences, but the on-site experience is often fragmented across ticketing, navigation, exhibit discovery, and post-visit sharing.

Problem

A partner group of large museums reports three recurring issues: 35% of visitors miss exhibits they would have cared about, 28% feel overwhelmed by too much information, and 22% struggle with wayfinding in larger venues. At the same time, museums want to increase visitor satisfaction, repeat attendance, and gift-shop or membership conversion without making the experience feel overly commercial or distracting.

Assume Meta wants to design a product experience for museum visitors using a Meta surface of your choice. Your goal is to improve the end-to-end visitor experience while creating clear value for both visitors and museum partners.

Deliverables

1. Define the target user segments and identify the highest-priority unmet needs.
2. Choose the Meta product surface you would build on and explain why it is the best fit.
3. Propose an MVP experience and prioritize the core features you would launch first.
4. Define success metrics for visitors, museum partners, and Meta.
5. Discuss the key trade-offs, risks, and how you would validate product-market fit.

Constraints

• MVP must be launchable with 1 product team in 6 months.
• The solution should work for museums with varying levels of digital infrastructure.
• The experience must not require visitors to spend the entire visit looking at a phone screen.
• Museums are sensitive to privacy, accessibility, and preserving the educational tone of the visit.