Meta is exploring how its consumer products could improve in-person cultural experiences through mobile and wearable surfaces such as Instagram, WhatsApp, and Meta Ray-Ban smart glasses. Museums attract broad audiences, but the on-site experience is often fragmented across ticketing, navigation, exhibit discovery, and post-visit sharing.
A partner group of large museums reports three recurring issues: 35% of visitors miss exhibits they would have cared about, 28% feel overwhelmed by too much information, and 22% struggle with wayfinding in larger venues. At the same time, museums want to increase visitor satisfaction, repeat attendance, and gift-shop or membership conversion without making the experience feel overly commercial or distracting.
Assume Meta wants to design a product experience for museum visitors using a Meta surface of your choice. Your goal is to improve the end-to-end visitor experience while creating clear value for both visitors and museum partners.