You are working on a mission-critical B2B public safety software product used by dispatchers and supervisors to coordinate incident response. A recent release added workflow changes intended to reduce time-to-dispatch, but adoption is uneven across agencies and support tickets on usability have increased 22% over the last quarter. Leadership wants a new study to understand whether the issue is training, workflow fit, or product design, and they need insights quickly because renewal conversations begin in 3 months. Before the study starts, you need to make sure the team is asking the right research questions.
How would you define the right research questions before launching the study, and how would you ensure those questions stay tightly connected to user needs, product decisions, and business impact?