StreamSpace is a mid-stage B2B collaboration software company with 25,000 paying teams and a growing self-serve product. The company competes on ease of use and fast onboarding, but activation for new teams has stalled at 41% over the last two quarters.
The Head of Product asks you to improve new-team activation for StreamSpace's workspace setup flow. Several open questions have emerged: why invited teammates fail to complete setup, whether the current checklist is confusing, and which onboarding changes would most improve activation. The research team has limited bandwidth and can only run one major study in the next 4 weeks before roadmap planning.
You need to decide which questions should be answered qualitatively versus quantitatively, and how to sequence the work. Existing data shows: 68% of admins create a workspace, but only 41% of teams complete three key setup actions within 7 days; invited users drop off most heavily at the permissions and integrations steps; NPS comments mention both "confusing setup" and "too many steps," but the product team disagrees on what that means.