SoFi Invest, a leading investment platform, aims to enhance its customer acquisition strategy by understanding the lifetime value (LTV) of new members. Recently, marketing campaigns have successfully increased new user sign-ups by 30%, but the company needs to assess the financial impact of these new members over time.
| Data Source | Description | Granularity |
|---|---|---|
| user_profiles | Member demographics including sign-up date, referral source, and account type | Per user |
| transaction_history | Records of all trades and investment actions taken by users | Per transaction |
| revenue_data | Revenue generated from fees, commissions, and interest from investments | Monthly per user |
| engagement_metrics | User activity data, including login frequency and feature usage | Daily per user |