WildGuard is a Series B conservation technology company that sells software and connected tools to NGOs, park authorities, and environmental field teams across 18 countries. Its products include a mobile app for rangers, a dashboard for conservation managers, and integrations for camera traps, GPS collars, and satellite imagery.
WildGuard's leadership believes technology can play a much larger role in conservation, but the company is spread too thin across many ideas: species tracking, anti-poaching alerts, volunteer engagement, carbon monitoring, and donor reporting. Revenue has grown to $24M ARR, but customer retention among small NGOs is only 72%, and product usage data shows that fewer than 35% of customers actively use more than one core workflow each month.
The CEO wants a clear product direction for the next 12 months: should WildGuard focus on field operations, biodiversity monitoring, public engagement, or reporting/compliance? You are the PM leading this effort.