Company Context

StreamFlow is a B2B SaaS collaboration platform used by 25,000 small and mid-sized teams for task tracking, approvals, and lightweight project management. The company is growing steadily through paid subscriptions, but leadership is concerned that product investments are becoming fragmented and reactive.

Problem

The team is debating three options for its mobile product: build a new offline mode, improve the existing task creation flow, or do nothing for now. Recent data shows that mobile weekly active users grew 18% year over year, but task creation completion on mobile is only 54%, down from 61% six months ago. At the same time, enterprise prospects increasingly ask about offline access during sales calls, though only 6% of current users have explicitly requested it through support or feedback channels.

User research suggests two competing pain points: field teams say they cannot rely on the app in low-connectivity environments, while current active users more commonly complain that creating and assigning tasks on mobile takes too many steps. Engineering estimates offline mode would take 4 months and require platform-level sync work; improving task creation would take 6 weeks; doing nothing would free capacity for a separate billing migration already on the roadmap.

Deliverables

1. Explain how you would decide between building a new feature, improving the current flow, or intentionally doing nothing.
2. Identify the most important user segments and their jobs to be done.
3. Propose the evidence you would gather and the framework you would use to make the decision.
4. Recommend one path forward and justify the trade-offs.
5. Define how you would measure whether the decision was correct.

Constraints

• One mobile squad is available for the next quarter.
• Engineering capacity is limited; major platform work will delay other roadmap commitments.
• No net-new headcount can be added.
• Leadership wants a recommendation within two weeks, with a clear rationale tied to user value and business impact.