AegisGrid is a mid-market cybersecurity software company with $180M annual revenue, serving 1,200 enterprise customers across financial services, healthcare, and logistics. Its core products are threat detection and incident response tools sold to security operations centers (SOCs). AegisGrid has recently launched a new subscription offering called Aegis Intelligence Hub, which packages external threat feeds, competitor monitoring, customer usage signals, and market trend reporting into one dashboard for internal teams. The CEO believes the company is collecting a large amount of information but using it inconsistently across sales, product, and executive planning.
You are the newly hired Director of Strategy. The executive team wants a clear framework for distinguishing tactical, operational, and strategic intelligence so the company can decide what data to collect, who should use it, and where to invest over the next 12 months. This matters now because AegisGrid is planning a European expansion, considering a managed services offering, and facing increased competition from two larger rivals. Leadership is concerned that teams are mixing short-term signals with long-term planning, leading to slow decisions and duplicated analytics spend.
| Metric | Value |
|---|---|
| Current annual revenue | $180M |
| YoY growth | 18% |
| Gross margin | 72% |
| Existing analytics and intelligence spend | $6.5M annually |
| Planned additional budget for next year | $2.0M |