Meta is preparing a 12-week rollout of a new inventory planning model for Meta Portal ad supply used by Reels monetization teams in North America. The goal is to reduce excess reserved inventory costs while maintaining advertiser service levels for priority campaigns across Facebook and Instagram Reels. You are the Operations Manager leading execution across a 10-person cross-functional team, and leadership wants the new operating model live before the next quarterly planning cycle.
The Director of Ads Delivery wants higher fill efficiency and lower unused reserved inventory. The Sales VP for North America wants strict service-level protection for top advertisers and is pushing back on any risk to guaranteed delivery. Finance wants at least $4M in annualized inventory cost reduction. Engineering can support only limited tooling changes in Meta Portal because they are already committed to another ads infrastructure migration.
You have 12 weeks, a $450K program budget, and no additional headcount beyond 4 operations analysts, 2 data scientists, 2 engineers, 1 PM, and you. The model depends on forecast inputs from the Ads Forecasting team, which refresh weekly and currently have 8% MAPE for Reels inventory. Engineering can ship only 2 medium-complexity Meta Portal changes before launch. The rollout must cover 20 top advertiser accounts first, representing 38% of reserved Reels revenue.