Company Context

MediLink is a Series B digital health company that offers a mobile app for virtual care, prescription management, and lab result access. It serves 4 million registered users across the US and generates revenue through employer health plans and provider partnerships. The company is growing quickly, but operates in a highly regulated environment with strict privacy, security, and audit requirements.

Problem

MediLink wants to improve the prescription refill experience. User research shows that patients want a faster, simpler refill flow with proactive reminders and fewer manual steps. Today, only 58% of refill attempts are completed successfully, and customer support tickets related to refills account for 22% of total ticket volume. However, the product team faces significant constraints: HIPAA compliance, state-by-state prescription rules, mandatory identity verification for some medications, and a legacy pharmacy integration that cannot support real-time updates for all refill statuses.

Leadership has asked you to propose a product approach that improves the user experience without creating regulatory risk or requiring a full backend rebuild.

Deliverables

1. Define the primary user problems in the refill journey and identify the highest-priority user segment.
2. Propose an MVP solution that balances user needs with technical and regulatory constraints.
3. Explain the key trade-offs you would make across usability, compliance, engineering effort, and speed to launch.
4. Define success metrics and how you would validate whether the solution is working.
5. Identify major risks and how you would mitigate them.

Constraints

• MVP must launch within 10 weeks.
• Only 1 mobile engineer, 2 backend engineers, and 1 designer are available.
• No changes to core pharmacy partner APIs in the MVP.
• Must pass legal, privacy, and compliance review before launch.
• Cannot store or display certain controlled-substance refill details in push notifications.