TechSolutions recently deployed a logistic regression model to predict customer churn for its subscription service. Over the last quarter, the model has shown significant fluctuations in performance metrics, raising concerns about its reliability. The model was trained on historical customer data and is expected to provide actionable insights to the marketing team.
| Metric | Month 1 | Month 2 | Month 3 |
|---|---|---|---|
| Accuracy | 0.85 | 0.78 | 0.83 |
| Precision | 0.80 | 0.75 | 0.76 |
| Recall | 0.70 | 0.65 | 0.68 |
| F1 Score | 0.74 | 0.70 | 0.72 |
| AUC-ROC | 0.88 | 0.80 | 0.82 |
The model's performance has been inconsistent, with a notable decline in precision and recall in Month 2, impacting the marketing team's ability to target at-risk customers effectively. The VP of Customer Retention is concerned about the model's robustness and its ability to generalize to new data.