QuickCart is a same-day grocery delivery app competing with Instacart, DoorDash, and local chains in 20 U.S. metro areas. The GM wants to use market share trends to decide whether to invest in pricing, selection, or retention in the next quarter.
In Chicago, QuickCart completed 420,000 monthly orders in March, up from 390,000 in February. Third-party market data estimates total online grocery delivery orders in Chicago were 2.8M in March, up from 2.6M in February. QuickCart's share therefore moved from 15.0% to 15.0% despite order growth. In Dallas, QuickCart grew from 210,000 to 260,000 monthly orders while the market grew from 1.9M to 2.0M, so share increased from 11.1% to 13.0%. Leadership wants to know whether Chicago's flat share is a demand problem, a conversion problem, or a retention problem, and how market share should influence product roadmap decisions.
orders: order_id, customer_id, city, order_date, basket_value, fulfilled_flag, delivery_time_minutes, promo_amountapp_events: user_id, city, session_id, event_name, timestamp, store_view_id, checkout_started_flagcustomer_monthly_activity: customer_id, city, month, active_flag, orders_count, churn_risk_scoremarket_estimates: city, month, estimated_total_orders, estimated_total_customers, estimated_total_gmvpricing_competitor_panel: city, week, competitor, avg_delivery_fee, avg_item_price_index, assortment_index