Nimbus is a B2B SaaS project management platform for small businesses. In the last quarter, leadership saw signups increase but paid growth miss plan, and they want a structured analysis showing how data should inform product and growth decisions.
In March, Nimbus had 120,000 website visitors, 9,600 trial signups, 2,400 activated users, and 720 paid conversions within 14 days. In April, traffic rose to 138,000 (+15%), trial signups to 10,350 (+8%), activated users fell to 2,070 (-14%), and paid conversions dropped to 621 (-14%). Day-30 retention for new paid accounts also declined from 82% to 76%. Marketing argues traffic quality is stable because CAC stayed near $210, while Product believes onboarding friction is the main issue after a workspace setup redesign launched on April 3.
web_sessions: visitor_id, session_date, channel, campaign, device_type, landing_pagetrial_signups: user_id, signup_date, acquisition_channel, company_size, countryproduct_events: user_id, event_time, event_name, workspace_created, teammates_invited, project_createdsubscriptions: user_id, trial_start_date, paid_start_date, plan_type, MRR, cancellation_dateretention_daily: user_id, day_number, active_flag, seats_used