What is a Marketing Analytics Specialist at Payactiv?
As a Marketing Analytics Specialist (often titled internally as a Growth Marketing Analyst) at Payactiv, you operate at the critical intersection of data, marketing strategy, and user growth. Payactiv is a pioneer in Earned Wage Access (EWA) and financial wellness, operating on a unique B2B2C model. Employers partner with us, but it is the individual employees who ultimately adopt and use the app. Your role is to analyze the user journey, optimize marketing campaigns, and drive both user acquisition and engagement among these employees.
Your impact on the business is direct and measurable. By diving deep into campaign performance, user behavior, and channel attribution, you provide the actionable insights that dictate where marketing budgets are spent and how messaging is refined. You will work closely with growth marketing, product, and data engineering teams to ensure that every dollar spent translates into active, engaged users who are achieving financial flexibility.
This position requires a delicate balance of technical rigor and marketing intuition. You are not just pulling data; you are translating complex datasets into compelling narratives that influence strategic decisions. The environment at Payactiv is fast-paced and mission-driven, meaning you will have the autonomy to propose experiments, uncover hidden trends, and directly shape the financial wellness journeys of millions of users.

