1. What is a Product Manager at Axs?

As a Product Manager at Axs, you are at the intersection of live entertainment, ticketing technology, and enterprise data. Your work directly impacts how millions of fans discover and experience live events, while simultaneously empowering venues, promoters, and partners with the tools they need to manage their businesses. Whether you are focused on the consumer-facing Fan Experience or backend Enterprise Reporting Products, your role is central to the company's mission of seamlessly connecting people to the events they love.

This position requires a unique blend of strategic vision and operational rigor. You will navigate complex problem spaces involving high-traffic ticketing queues, real-time data analytics, and intricate B2B partner integrations. Axs operates at a massive scale, meaning the features you build and the roadmaps you define must be resilient, user-centric, and capable of handling significant peak loads during major on-sales.

Expect a dynamic, fast-paced environment where you will collaborate deeply with engineering, design, and business operations. You are not just writing requirements; you are driving the product narrative, advocating for the user, and balancing business objectives with technical realities. Strong candidates will find this role highly rewarding, offering the chance to shape the technology that powers the live entertainment industry.

2. Common Interview Questions

While you cannot predict every question, preparing for these common themes will build your confidence. The questions below reflect patterns seen in Axs interviews, focusing on product strategy, behavioral scenarios, and execution.

Product Strategy & Metrics

These questions test your ability to define success, prioritize features, and understand the broader business context of your product.

• How would you improve the ticket discovery experience for a casual fan on the Axs mobile app?
• If the conversion rate on the checkout page drops by 5% during a major on-sale, how do you investigate the root cause?
• How do you balance building custom reporting features for a massive enterprise client versus building scalable features for all venues?
• What metrics would you track to evaluate the success of a newly launched venue dashboard?
• Tell me about a time you had to say "no" to a feature request from a key stakeholder.

Execution & Technical Collaboration

These questions evaluate your day-to-day operational skills and how effectively you work with engineering teams to deliver software.

• Walk me through your process for writing a PRD and getting engineering alignment.
• How do you manage a situation where a critical feature is going to miss its launch deadline?
• Describe a time you had to make a difficult technical trade-off to meet a business goal.
• How do you ensure quality and reliability when shipping a feature that will experience immediate, massive user traffic?
• Tell me about a time you used data to settle a debate with an engineering lead.

Behavioral & Leadership

These questions gauge your personal style, culture fit, and ability to navigate complex interpersonal dynamics.

• Tell me about a product you launched that you are incredibly proud of. What was your specific contribution?
• Describe a time you received critical feedback from a manager or peer. How did you respond?
• How do you build trust with a new team of engineers and designers?
• Tell me about a time you had to navigate significant ambiguity to deliver a project.
• Describe a situation where you had to influence a senior executive to change their mind.

3. Getting Ready for Your Interviews

Preparation is the key to navigating the comprehensive interview process at Axs. Your interviewers will be looking for a balance of technical fluency, product intuition, and a collaborative personal style. Focus your preparation on the following core evaluation criteria:

Product Strategy & User Empathy – You must demonstrate a deep understanding of both B2C (fans) and B2B (venues/promoters) users. Interviewers evaluate your ability to identify core user pain points, define a clear product vision, and prioritize features that deliver measurable business value. You can show strength here by framing your answers around user outcomes rather than just shipping features.

Execution & Problem-Solving – This evaluates how you translate high-level strategy into actionable plans. At Axs, this is often heavily tested through a rigorous case study. You must show how you structure ambiguous problems, define success metrics, and make calculated trade-offs when resources are constrained.

Technical Fluency – While you do not need to write code, you must be able to hold your own in technical conversations. Interviewers will assess your ability to collaborate with engineering teams, understand system constraints (especially around high-demand ticketing infrastructure or enterprise data reporting), and make informed technical trade-offs.

Communication & Personal Style – Axs values a conversational, approachable working style. Interviewers look for leaders who can communicate complex ideas simply, build consensus across diverse teams, and remain composed under pressure. You can demonstrate this by engaging in two-way dialogues during your interviews rather than delivering rehearsed monologues.

4. Interview Process Overview

The interview process for a Product Manager at Axs is thorough and can span several weeks, sometimes taking up to two months from the initial screen to a final decision. The process is designed to evaluate both your hard product skills and your interpersonal dynamics. You will typically begin with a 30-minute recruiter screen to align on background, location, and basic qualifications, followed by a 45-minute deep-dive with the Hiring Manager.

A defining feature of the Axs process is the Case Study round. This is a rigorous take-home assignment or presentation that tests your practical execution skills. If you pass this stage, you will move to an intensive onsite or virtual onsite round. This final stage typically consists of multiple back-to-back sessions in a single day, including a 1-hour cross-functional Team Interview, another 30-minute session with the Hiring Manager, and a final 30-minute interview with the VP of Product Management.

Despite the length and rigor, candidates consistently note that the interviews themselves are highly conversational. The company places a strong emphasis on finding a nice balance between technical capability and personal approachability. Decisions after the final rounds are generally made quickly, with recruiters often communicating outcomes within a few days.

This timeline illustrates the progression from initial screening through the critical case study and into the final onsite loop. Use this visual to pace your preparation, ensuring you reserve enough time and energy to tackle the case study effectively while staying sharp for the back-to-back final interviews. Expect the final day to test your stamina and cultural fit across multiple levels of leadership.

5. Deep Dive into Evaluation Areas

Product Sense and Strategy

This area evaluates your ability to build the right product for the right audience. At Axs, you must balance the emotional, high-stakes nature of the fan experience with the complex, data-driven needs of enterprise clients. Strong performance means moving beyond surface-level features to uncover the underlying "why" behind a product decision.

Be ready to go over:

• User Journey Mapping – Identifying friction points in the ticketing flow or enterprise onboarding process.
• Prioritization Frameworks – How you decide what to build next when facing competing requests from fans, venues, and internal stakeholders.
• Go-to-Market Strategy – How you plan to launch, measure, and iterate on a new feature.
• Advanced concepts (less common) – Multi-sided marketplace dynamics, dynamic pricing models, and event-driven architecture impacts on UX.

Example questions or scenarios:

• "Imagine you are tasked with redesigning the checkout experience for a high-demand concert. How do you balance bot-prevention with a seamless fan experience?"
• "How would you prioritize a requested reporting feature from a major venue against a critical technical debt initiative?"
• "Tell me about a time you had to pivot your product strategy based on unexpected user feedback."

Execution and The Case Study

Axs relies heavily on a case study to see how you actually do the work. This area matters because it strips away theoretical knowledge and forces you to demonstrate your day-to-day operational skills. Strong performance looks like a highly structured, visually clear presentation that clearly links a defined problem to a proposed solution, backed by data and realistic implementation steps.

Be ready to go over:

• Problem Definition – Clearly articulating the core issue before jumping to solutions.
• Metrics and KPIs – Defining what success looks like and how you will track it (e.g., conversion rates, report load times, customer support tickets).
• Trade-offs and Risks – Acknowledging what your solution does not solve and identifying potential pitfalls.
• Advanced concepts (less common) – Capacity planning, SLA definitions for enterprise reporting, and rollback strategies.

Example questions or scenarios:

• "Walk us through your case study: Why did you choose this specific metric as your primary KPI?"
• "If engineering told you that your proposed solution would take twice as long to build, what scope would you cut first?"
• "How do you ensure your product requirements are clearly understood by a distributed engineering team?"

Collaboration and Personal Style

Because product management is highly cross-functional, Axs heavily evaluates your personal style and approachability. This area is evaluated through conversational interviews where interviewers gauge how you handle pushback, ambiguity, and complex stakeholder dynamics. Strong candidates remain calm, listen actively, and treat the interview as a collaborative working session rather than an interrogation.

Be ready to go over:

• Stakeholder Management – How you align diverse teams (sales, engineering, design) behind a single vision.
• Conflict Resolution – Navigating disagreements with engineering leads or business stakeholders.
• Adaptability – How you handle shifting deadlines or changing business priorities.
• Advanced concepts (less common) – Managing up to executive leadership, leading without formal authority, and cross-cultural communication.

Example questions or scenarios:

• "Tell me about a time you disagreed with an engineering manager about the technical approach to a product. How did you resolve it?"
• "Describe a situation where a product launch failed. What was your personal role in the failure, and what did you learn?"
• "How do you tailor your communication style when explaining a technical delay to a non-technical business partner?"

6. Key Responsibilities

As a Product Manager at Axs, your day-to-day work will revolve around driving clarity and alignment across the organization. You will be responsible for defining product roadmaps, writing detailed Product Requirements Documents (PRDs), and working daily with engineering and design to ensure smooth execution. Whether you are managing the Fan Experience or Enterprise Reporting Products, you own the end-to-end lifecycle of your features.

You will spend a significant portion of your time collaborating with adjacent teams. For enterprise products, this means working closely with sales, account management, and venue partners to understand their data and reporting needs. For consumer products, you will partner with marketing, customer support, and UX research to refine the fan journey. You are the central hub of communication, ensuring everyone is aligned on what is being built and why.

Typical initiatives might include overhauling the data visualization dashboards for venue promoters, optimizing the mobile app checkout flow to handle massive concurrent user spikes, or integrating new payment gateways. You will constantly monitor product analytics, run A/B tests, and gather user feedback to iterate on your products, ensuring they meet the high standards expected in the live entertainment industry.

7. Role Requirements & Qualifications

To be a competitive candidate for the Product Manager role at Axs, you need a solid foundation in product management methodologies combined with domain-specific adaptability. The company looks for candidates who can comfortably pivot between high-level strategy and deep operational details.

• Must-have skills – Proven experience managing the full product lifecycle, strong data analysis capabilities, excellent written and verbal communication, and a demonstrated ability to lead cross-functional teams without direct authority.
• Must-have experience – Typically 3-5+ years of product management experience (more for Senior PM roles), with a track record of shipping impactful software products in agile environments.
• Nice-to-have skills – Experience with high-scale B2C e-commerce/ticketing platforms, deep knowledge of enterprise data visualization (e.g., Looker, Tableau integrations), and familiarity with API integrations.
• Nice-to-have experience – Prior work in the live entertainment, sports, or ticketing industry provides a significant advantage, as it reduces the learning curve regarding venue operations and fan behavior.

8. Frequently Asked Questions

Q: How long does the interview process typically take? The process can be lengthy, sometimes taking up to two months from the initial recruiter screen to the final decision. However, once you complete the final onsite interviews, communication regarding the outcome is usually very fast, often within a day or two.

Q: Is the case study mandatory, and how much time should I spend on it? Yes, the case study is a standard and critical part of the evaluation for this role. While you should take it seriously and produce high-quality work, be mindful to time-box your effort. Focus on demonstrating your strategic frameworks, structure, and communication skills rather than delivering exhaustively detailed, production-ready work.

Q: What is the company culture like at Axs? Candidates frequently describe the culture and the interviewers as conversational, approachable, and highly collaborative. There is a strong emphasis on balancing technical rigor with a personal style that fosters teamwork and open communication.

Q: Where are these roles located? Axs hires for Product Managers across various locations, including specific hubs like Scottsdale, AZ (often for Enterprise Reporting), Los Angeles, CA, and fully remote positions within the United States. Be sure to clarify the location and hybrid work expectations with your recruiter early in the process.

9. Other General Tips

• Treat the Case Study as a Framework Test: Interviewers want to see how you think, not just what you produce. Clearly outline your assumptions, show your prioritization matrix, and explain your trade-offs.

• Lean into the Conversational Style: The best interviews at Axs feel like a collaborative whiteboard session with a future colleague. Do not be afraid to ask clarifying questions, brainstorm out loud, and show your personality.

• Know the Dual Audience: Always keep in mind that Axs serves both fans and venues. When answering product questions, explicitly mention how a feature impacts both sides of this marketplace.
• Master the STAR Method: For behavioral questions, strictly adhere to the Situation, Task, Action, Result format. Keep the context brief and focus heavily on your specific actions and the measurable results.

10. Summary & Next Steps

Interviewing for a Product Manager position at Axs is a challenging but highly rewarding process. You have the opportunity to join a team that sits at the center of the live entertainment ecosystem, building products that bring joy to fans and operational power to venues. By deeply understanding the intersection of B2C user experience and B2B enterprise needs, you will position yourself as a standout candidate.

Focus your preparation on mastering your product frameworks, structuring your case study presentations clearly, and practicing a collaborative, conversational interview style. Remember that the interviewers are looking for a future teammate—someone who is not only technically capable but also resilient, strategic, and enjoyable to work with.

The compensation data above reflects the typical base salary range for Product Manager roles at Axs, which generally falls between $97,565 and$135,000 USD. Your specific offer will depend on your location, seniority (e.g., Senior PM vs. PM), and the specific product domain. Be sure to discuss the full total rewards package, including any bonuses or equity, with your recruiter.

You have the skills and the experience to succeed in this process. Approach each round with confidence, lean into your unique product perspective, and use the insights gathered here to drive meaningful conversations. For even more detailed interview insights and resources, continue exploring Dataford to refine your preparation. Good luck!